The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Voyeur Integrated Campaign
Agency: BBDO / New York
Client: HBO/Voyeur Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Making of/John 117 Monument
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Halo 3 Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
The Key to Reserva
Agency: JWT Spain / Barcelona
Client: Freixenet Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Wall Mural Campaign
Agency: BBDO / New York
Client: Havaianas Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
The 3-D Cover
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
15 Below Project
Agency: TAXI Canada Inc / Toronto
Client: TAXI Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Earth Hour
Agency: Leo Burnett / Sydney
Client: World Wildlife Fund Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Motorby
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
THE GUM THIEF -DOUGLAS COUPLAND
Agency: Crush Inc. / Toronto
Client: RANDOM HOUSE Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Hatch an egg campaign
Agency: Åkestam Holst / Stockholm
Client: Playground Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
AXE The Gamekillers Campaign
Agency: BBH / New York
Client: Unilever Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Adopt A New Life
Agency: Leo Burnett / Toronto
Client: Toronto Humane Society Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Schweppes Short Film Festival
Agency: Publicis Mojo / Auckland
Client: Schweppes Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Speight's Great Beer Delivery
Agency: Publicis Mojo / Auckland
Client: Speight's Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Men Can Also Do It
Agency: SHACKLETON / MADRID
Client: Persan - Puntomatic Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
BRYLCREEM EFFORTLESS
Agency: WCRS / London
Client: SARA LEE Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Nikolai
Agency: WRC New Zealand Limited / Auckland
Client: Smirnoff Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Entrance Banners
Agency: Artplan / Rio de Janeiro
Client: Banco do Brasil Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Audi Moment
Agency: Venables Bell and Partners / San Francisco
Client: Audi of America Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Cuttin Up
Agency: BBDO Atlanta / Atlanta
Client: Alliance Theatre Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
BBC Newspaper Boxes
Agency: BBDO / New York
Client: BBC World Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Titanic Ambient
Agency: Carmichael Lynch / Minneapolis
Client: Denver Museum Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Omaka
Agency: Clemenger BBDO / Wellington
Client: Omaka Aviation Heritage Centre Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
The Breakup
Agency: DDB / Auckland
Client: SKY Television Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Bologna on Wheels
Agency: DDB Berlin GmbH / Berlin
Client: Volkswagen AG Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Color Tokyo!
Agency: HAKUHODO + HAKUHODO Kettle / Tokyo
Client: SONY MARKETING JAPAN Inc. Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Stride Photo Booth
Agency: JWT / New York
Client: Cadbury Adams / Stride Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Fresh Salads
Agency: Leo Burnett / Chicago
Client: McDonald's Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Xbox: Halo 3 - Jake Courage Cinema Project
Agency: McCann Erickson / London
Client: Xbox Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
XBOX JFK Terminal
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Subaru Transporter
Agency: Miles Calcraft Briginshaw Duffy / London
Client: Subaru Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Discovery Channel - London Ink
Agency: Mother / London
Client: Discovery Channel Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Swimming Pool
Agency: Ogilvy & Mather / Mumbai
Client: HSBC Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Gridlock
Agency: Ogilvy & Mather (HK) Pte Ltd / Hong Kong
Client: DHL Express (HK) Ltd Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
WWF Paper Dispenser
Agency: Saatchi & Saatchi CPH / Copenhagen K
Client: World Wildlife Foundation Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
MINI NIGHT PROJECTIONS
Agency: TAXI 2 / Toronto
Client: MINI Canada Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
In an ABSOLUT World - Week
Agency: TBWA\ Germany / Berlin
Client: MAXXIUM Germany - ABSOLUT VODKA Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Warehouses
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Nissan Interstar Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Washroom
Agency: TBWA\Tequila Singapore / Singapore
Client: SPE-Networks Asia Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
THE TV AD THAT PHONED YOU
Agency: Y&R Auckland / Auckland
Client: NZ RED CROSS Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Keep a Child Alive iPhone Launch
Agency: Anomaly / New York
Client: Keep A Child Alive Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Self Destruct
Agency: Colenso BBDO / Auckland
Client: Deadline Express Couriers Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Tiny Technician
Agency: DDB / Auckland
Client: Volkswagen Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Redhead
Agency: DDB / Auckland
Client: SSL - Durex Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Desktop
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH & Co. KG Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
The UNICEF Landmine Stickers
Agency: Leo Burnett Frankfurt / Frankfurt
Client: UNICEF Deutschland, Arbeitsgruppe Frankfurt Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Stadium
Agency: Publicis Singapore / Singapore
Client: Nike Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Man Mom at Nascar
Agency: TBWA\Chiat\Day / New York
Client: Combos Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
US Integrated Campaign
Agency: BBDO / New York
Client: Havaianas Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Hammer & Coop
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Award:
2008 Advertising Gold Pencil
Agency:
BBDO / New York
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Annual ID:
08081A
Award:
2008 Advertising Gold Pencil
Agency:
McCann Worldgroup SF & T.A.G. / San Francisco
Client:
Microsoft XBOX Halo 3
Title:
Making of/John 117 Monument
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08075A
Award:
2008 Advertising Gold Pencil
Agency:
JWT Spain / Barcelona
Client:
Freixenet
Title:
The Key to Reserva
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08451A
Award:
2008 Advertising Gold Pencil
Agency:
BBDO / New York
Client:
Havaianas
Title:
Wall Mural Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Annual ID:
08078A
Award:
2008 Advertising Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
IKEA Deutschland GmbH
Title:
The 3-D Cover
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08076A
Award:
2008 Advertising Silver Pencil
Agency:
TAXI Canada Inc / Toronto
Client:
TAXI
Title:
15 Below Project
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Annual ID:
08079A
Award:
2008 Advertising Bronze Pencil
Agency:
Leo Burnett / Sydney
Client:
World Wildlife Fund
Title:
Earth Hour
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Annual ID:
08082A
Award:
2008 Advertising Bronze Pencil
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI
Title:
Motorby
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08077A
Award:
2008 Advertising Bronze Pencil
Agency:
Crush Inc. / Toronto
Client:
RANDOM HOUSE
Title:
THE GUM THIEF -DOUGLAS COUPLAND
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Annual ID:
08080A
Award:
2008 Advertising Merit Award
Agency:
Åkestam Holst / Stockholm
Client:
Playground
Title:
Hatch an egg campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Annual ID:
08486A
Award:
2008 Advertising Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
AXE The Gamekillers Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Annual ID:
08487A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Toronto Humane Society
Title:
Adopt A New Life
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Annual ID:
08488A
Award:
2008 Advertising Merit Award
Agency:
Publicis Mojo / Auckland
Client:
Schweppes
Title:
Schweppes Short Film Festival
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Annual ID:
08489A
Award:
2008 Advertising Merit Award
Agency:
Publicis Mojo / Auckland
Client:
Speight's
Title:
Speight's Great Beer Delivery
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Annual ID:
08490A
Award:
2008 Advertising Merit Award
Agency:
SHACKLETON / MADRID
Client:
Persan - Puntomatic
Title:
Men Can Also Do It
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Annual ID:
08491A
Award:
2008 Advertising Merit Award
Agency:
WCRS / London
Client:
SARA LEE
Title:
BRYLCREEM EFFORTLESS
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Annual ID:
08492A
Award:
2008 Advertising Merit Award
Agency:
WRC New Zealand Limited / Auckland
Client:
Smirnoff
Title:
Nikolai
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Annual ID:
08493A
Award:
2008 Advertising Merit Award
Agency:
Artplan / Rio de Janeiro
Client:
Banco do Brasil
Title:
Entrance Banners
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08441A
Award:
2008 Advertising Merit Award
Agency:
Venables Bell and Partners / San Francisco
Client:
Audi of America
Title:
Audi Moment
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08442A
Award:
2008 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Alliance Theatre
Title:
Cuttin Up
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08443A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
BBC Newspaper Boxes
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08444A
Award:
2008 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Denver Museum
Title:
Titanic Ambient
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08445A
Award:
2008 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
Omaka Aviation Heritage Centre
Title:
Omaka
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08446A
Award:
2008 Advertising Merit Award
Agency:
DDB / Auckland
Client:
SKY Television
Title:
The Breakup
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08447A
Award:
2008 Advertising Merit Award
Agency:
DDB Berlin GmbH / Berlin
Client:
Volkswagen AG
Title:
Bologna on Wheels
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08448A
Award:
2008 Advertising Merit Award
Agency:
HAKUHODO + HAKUHODO Kettle / Tokyo
Client:
SONY MARKETING JAPAN Inc.
Title:
Color Tokyo!
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08449A
Award:
2008 Advertising Merit Award
Agency:
JWT / New York
Client:
Cadbury Adams / Stride
Title:
Stride Photo Booth
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08450A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
McDonald's
Title:
Fresh Salads
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08452A
Award:
2008 Advertising Merit Award
Agency:
McCann Erickson / London
Client:
Xbox
Title:
Xbox: Halo 3 - Jake Courage Cinema Project
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08453A
Award:
2008 Advertising Merit Award
Agency:
McCann Worldgroup SF & T.A.G. / San Francisco
Client:
Microsoft XBOX
Title:
XBOX JFK Terminal
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08454A
Award:
2008 Advertising Merit Award
Agency:
Miles Calcraft Briginshaw Duffy / London
Client:
Subaru
Title:
Subaru Transporter
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08455A
Award:
2008 Advertising Merit Award
Agency:
Mother / London
Client:
Discovery Channel
Title:
Discovery Channel - London Ink
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08456A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
HSBC
Title:
Swimming Pool
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08457A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather (HK) Pte Ltd / Hong Kong
Client:
DHL Express (HK) Ltd
Title:
Gridlock
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08458A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi CPH / Copenhagen K
Client:
World Wildlife Foundation
Title:
WWF Paper Dispenser
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08459A
Award:
2008 Advertising Merit Award
Agency:
TAXI 2 / Toronto
Client:
MINI Canada
Title:
MINI NIGHT PROJECTIONS
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08460A
Award:
2008 Advertising Merit Award
Agency:
TBWA\ Germany / Berlin
Client:
MAXXIUM Germany - ABSOLUT VODKA
Title:
In an ABSOLUT World - Week
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08461A
Award:
2008 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Nissan Interstar
Title:
Warehouses
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08462A
Award:
2008 Advertising Merit Award
Agency:
TBWA\Tequila Singapore / Singapore
Client:
SPE-Networks Asia
Title:
Washroom
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08463A
Award:
2008 Advertising Merit Award
Agency:
Y&R Auckland / Auckland
Client:
NZ RED CROSS
Title:
THE TV AD THAT PHONED YOU
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08464A
Award:
2008 Advertising Merit Award
Agency:
Anomaly / New York
Client:
Keep A Child Alive
Title:
Keep a Child Alive iPhone Launch
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Annual ID:
08478A
Award:
2008 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Deadline Express Couriers
Title:
Self Destruct
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Annual ID:
08479A
Award:
2008 Advertising Merit Award
Agency:
DDB / Auckland
Client:
Volkswagen
Title:
Tiny Technician
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Annual ID:
08480A
Award:
2008 Advertising Merit Award
Agency:
DDB / Auckland
Client:
SSL - Durex
Title:
Redhead
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Annual ID:
08481A
Award:
2008 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
IKEA Deutschland GmbH & Co. KG
Title:
Desktop
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Annual ID:
08482A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett Frankfurt / Frankfurt
Client:
UNICEF Deutschland, Arbeitsgruppe Frankfurt
Title:
The UNICEF Landmine Stickers
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Annual ID:
08483A
Award:
2008 Advertising Merit Award
Agency:
Publicis Singapore / Singapore
Client:
Nike
Title:
Stadium
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Annual ID:
08484A
Award:
2008 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Man Mom at Nascar
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Annual ID:
08485A
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Havaianas
Title:
US Integrated Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Annual ID:
08465A
Award:
2008 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI
Title:
Hammer & Coop
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Annual ID:
08466A
